What happened
Background Talk Was Heard as Four Separate Commands
- Sequence: the wake word, the send-message request, the contact name and the confirmation were all taken from background conversation.
- Recipient: one of the husband's employees, who was in the family's contact list.
- Discovery: the recipient called the family and proved it by describing their conversation about hardwood floors.
- Damage: private audio reached one outside person; the family unplugged its smart-home devices.
Timeline
The Recipient Called the Family
| Date | Event | Source |
|---|---|---|
| May 2018 | The Echo records a household conversation and sends it to a contact in Seattle | Willamette Week |
| May 24, 2018 | KIRO 7 in Seattle reports the incident after the family contacts the station | MobileSyrup |
| May 25, 2018 | Amazon explains the six-step chain of misheard speech | KPBS |
Controls that failed
Spoken Confirmation Was the Only Check
| Control | Company | What failed | 137AI page |
|---|---|---|---|
| Wake-word detection | Amazon | Background speech was taken as the wake word | Consent and Capture |
| Confirmation before sending | Amazon | Background speech was taken as both the contact name and the confirmation | Human Oversight |
Reporting
No Rule Applied to an Assistant Sending Audio
| Rule | Status | Why |
|---|---|---|
| Oregon breach law | Not applicable | No hack or theft of covered personal data took place; the device sent the audio through its own messaging feature |
| FTC Act | Not triggered | No FTC action was taken on this incident |
Every rule tracked is on Incident Reporting Rules and Registries.
Response
Amazon Called It Unlikely
- Regulators and courts: None found.
- Remediation: Amazon called the chain of events unlikely and said it was evaluating ways to make it even less likely.
Record
Incident Record
- Incident ID
- 2018-05-ECHO-RECORDING
- AI Incident Database
- Incident 361
- Sources
- KPBS (May 2018); Willamette Week (May 2018); MobileSyrup (May 2018)
- Last verified
- October 2026